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Pillar Growth Partners

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Overview Strategy MSO Structure Terms Financial Model ⬇ Download Deck
Structure

What Is a Management
Services Organization?

Separating Business Operations from Professional Practice — a proven model across industries that enables private equity participation while preserving attorney independence.

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Structure

The MSO Model

Professional Corporation (PC)

Attorney-Owned & Controlled
  • All legal decisions made by licensed attorneys
  • Client relationships owned by PC
  • Fee setting authority retained by PC
  • Ethics committee: 100% attorney membership
Management Services Agreement FMV-validated fees  |  Annual valuation

MSO (Fund-Owned Entity)

Non-Legal Services & Operations
  • Technology, billing, and revenue cycle management
  • Marketing, branding, lead generation
  • HR, benefits, recruiting infrastructure
  • Accounting, compliance, facilities
Rationale

Why the MSO Model Works

Compliance

Regulatory Compliance

The MSO structure preserves attorney independence per ABA Rule 5.4. No fee-sharing, no non-lawyer control over legal judgment. Proven compliant across 45+ states.

Efficiency

Operational Scale

Centralizing back-office functions across multiple firms creates 8–12% margin expansion via shared services, group purchasing, and technology deployment.

Track Record

40+ Years of Precedent

MSOs have been used in healthcare since the 1980s. DaVita, Aspen Dental, US Physical Therapy all use this model. Proven, well-understood, and battle-tested.

Precedents

Healthcare MSO Precedents

DaVita

Kidney care. PE-backed.
3,000+ centers.

Aspen Dental

Dental. PE-backed.
1,000+ offices.

US Physical Therapy

PT. Public.
900+ clinics.

Heartland Dental

Dental. KKR-backed.
1,700+ offices.

Governance

MSO Governance Structure

Attorney-Owned · Maintains Legal Independence
Professional Corporation (PC)
  • Board: majority attorney members
  • All legal decisions made by licensed attorneys
  • Client relationships owned by PC
  • Fee setting authority retained by PC
  • Attorney hiring/firing by PC management
  • Ethics committee: 100% attorney membership
  • Client trust accounts under PC control
Non-Legal Services · Operational Support Only
MSO (Fund-Owned Entity)
  • Practice management & technology systems
  • Marketing, branding, lead generation
  • Billing, collections, revenue cycle management
  • HR administration & benefits management
  • Real estate & facilities management
  • Accounting, financial reporting, compliance
  • IT infrastructure & cybersecurity

Management Services Agreement (MSA)

Binding Contract Between PC & MSO
FMV-validated service fees ensure arm's-length pricing
Annual independent valuation by third-party appraiser
State-specific compliance addenda for each jurisdiction
Regulatory Landscape

State Regulatory Framework

50-State Analysis: 87% of Target Market Accessible

32Tier 1 States · Permissive
13Tier 2 States · Enhanced Compliance
87%Market Accessible
Permissive
Tier 1 — 32 States
StateUPL RiskKey Authority
DC / AZ / UTVery LowNon-lawyer ownership enacted
TX / FL / GALowEstablished MSO precedent
CO / NC / VALowEthics opinions support MSOs
OH / WA / ORLowActive consideration of ABS
Enhanced Compliance
Tier 2 — 13 States
StateUPL RiskSpecial Requirements
NYMediumJudiciary Law 495; enhanced MSA review
CAMediumBus & Prof Code 6125; strict UPL
ILMediumARDC oversight; annual reporting
MA / NJ / PAMed-HighCase-by-case bar guidance needed
Market Opportunity
Regulatory-Adjusted Market Sizing
TierStatesMarket Size% of TargetStrategy
Tier 1: Permissive32$19.2–22.2B74%Full deployment, standard MSA
Tier 2: Enhanced13$3.3–3.9B13%Enhanced compliance, local counsel
Tier 3: Defer5 + DC$3.0–3.5B13%Monitor; defer to Fund II/III
Accessible Market45$22.5–26.1B87%

Source: ABA Model Rules, State Bar Ethics Opinions, Regulatory Filings